A Proposed Paradigm for Enhancing Customer Retention using Web Usage Mining
نویسندگان
چکیده
منابع مشابه
A Technique for Improving Web Mining using Enhanced Genetic Algorithm
World Wide Web is growing at a very fast pace and makes a lot of information available to the public. Search engines used conventional methods to retrieve information on the Web; however, the search results of these engines are still able to be refined and their accuracy is not high enough. One of the methods for web mining is evolutionary algorithms which search according to the user interests...
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with the increased confidence in the use of the internet and the world wide web, the number of electronic commerce (e-commerce) transactions is growing rapidly. therefore, finding useful patterns and rules of users’ behaviors has become the critical issue for e-commerce and can be used to tailor e-commerce services in order to successfully meet the customers’ needs. this paper proposes an appro...
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The Internet has evolved significantly over the past few decades. There are many reasons behind this explosive growth in web traffic. Just about every website has some form of navigation. Unfortunately, navigation of every website is not good. Most of the time a websites navigation is put together by web designers who know a lot about making pretty websites, but very little about marketing a we...
متن کاملOptimizing Web Sites for Customer Retention
With customer relationship management (CRM) companies move away from a mainly product-centered view to a customer-centered view. Resulting from this change, the effective management of how to keep contact with customers throughout different channels is one of the key success factors in today’s business world. Company Web sites have evolved in many industries into an extremely important channel ...
متن کاملDissimilarities for Web Usage Mining
The obtention of a set of homogeneous classes of pages according to the browsing patterns identified in web server log files can be very useful for the analysis of organization of the site and of its adequacy to user needs. Such a set of homogeneous classes is often obtained from a dissimilarity measure between the visited pages defined via the visits extracted from the logs. There are however ...
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ژورنال
عنوان ژورنال: International Journal of Computer Applications
سال: 2020
ISSN: 0975-8887
DOI: 10.5120/ijca2020919772